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STG Acquiring Alec Bradley for $72.5 Million
#1
https://halfwheel.com/stg-acquiring-alec-bradley-for-72-5-million/420271/



Quote:STG Acquiring Alec Bradley for $72.5 Million


Scandinavian Tobacco Group (STG) had announced that it will acquire Alec Bradley Cigar Co. for DKK 500 million, roughly $72.5 million.

“The acquisition of the Alec Bradley cigar business is another important step toward our ambition of becoming the undisputed and sustainable global leader in cigars,” said Niels Frederiksen, STG’s ceo, in a press release. “Through this bolt-on acquisition, we will expand our portfolio of highly regarded premium cigars in the US and international markets, delivering material value to our shareholders. We will also leverage the Alec Bradley brand portfolio to deliver increased excitement to the handmade cigar category through product innovation and brand activations, benefitting both the cigar enthusiasts and our trade partners.”

STG is the parent of General Cigar Co., Cigars International, Thompson and others. A closing date has not been announced though a press release said the company expects the deal to close “soon.” A source told halfwheel, this could happen before the end of the month, and an announcement sent by STG said that the transaction is expected to close on or about February 28. Alec Bradley, which has 30 full-time employees in the U.S., will then be integrated into STG. It’s unclear which STG sales team will be selling Alec Bradley products, as the company’s large portfolio of brands is split between two national sales teams: General Cigar Co. and Forged Cigar Co.

I wonder, how this will impact Alec Bradley cigars?
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#2
wow, doesn't STG own cigarsinternational, jr Cigars, and cigars.com?
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#3
(02-22-2023, 11:17 AM)nayslayer Wrote: wow, doesn't STG own cigarsinternational, jr Cigars, and cigars.com?

Yeah & also General Cigars
If Sonny had EZ-Pass, he'd have survived that hit...
Never apologize mister, it's a sign of weakness. - Capt. Nathan Cutting Brittles
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#4
More to come.
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#5
(02-27-2023, 06:36 AM)Jimmie the Mum Wrote: More to come.

More??   Confused   Huh
If Sonny had EZ-Pass, he'd have survived that hit...
Never apologize mister, it's a sign of weakness. - Capt. Nathan Cutting Brittles
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#6
(02-22-2023, 11:17 AM)nayslayer Wrote: wow, doesn't STG own cigarsinternational, jr Cigars, and cigars.com?

Imperial Brands owns JR

STG owns cigar.com not cigars.com
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